Privacy Policy

1. Who we are

AGUK Bathrooms Ltd is the controller responsible for personal information collected through this website and in connection with our bathroom renovation services.

Company name: AGUK Bathrooms Ltd
Company number: 16365832
Registered in: England and Wales
Registered office: Ground Floor, Radley House, Richardshaw Road, Pudsey, West Yorkshire, United Kingdom, LS28 6LE
Email: info@agukbathrooms.co.uk
Telephone: 0113 210 0000

2. Information covered by this policy

This policy applies to information collected when you:

• Browse or interact with our website.
• Submit a website enquiry.
• Contact us by telephone, email, WhatsApp or another approved communication channel.
• Request a survey, quotation or project consultation.
• Enter into a contract with AGUK.
• Make a payment or use an approved customer portal.
• Provide feedback, photographs or a testimonial.
• Communicate with us during or after a project.

3. Information we may collect

Depending on your interaction with us, we may collect:

Contact information

Your name, telephone number, email address, postal address and preferred contact method.

Project information

Your property postcode or address, project type, planning stage, preferred timeframe, optional investment range, preferred service or delivery route and the project details you choose to provide.

This may include room dimensions, photographs, videos, plans, product preferences and information about access to the property.

Enquiry and communication records

Copies of enquiries, emails, messages, call notes, appointment details, survey information and other correspondence relating to your project.

Customer and contract records

Quotations, accepted project terms, variation records, invoices, payments, warranties, completion information and records needed to manage or evidence the project.

Website and technical information

Where permitted, we may collect your IP address, browser and device information, pages visited, referral source, landing page and campaign information such as UTM parameters, GCLID, GBRAID, WBRAID or FBCLID.

Optional analytics and advertising information is collected only after the relevant consent has been given.

Payment information

Where an online payment link or customer portal is provided, the authorised payment provider processes the payment details. AGUK may receive the payment status, amount and transaction reference but does not normally receive or store your full card details.

4. Accessibility and health-related information

Please describe the practical access, safety or mobility requirements that affect the bathroom design or installation. Please do not provide medical records, diagnoses or unnecessary clinical information in an initial enquiry.

Information about disability, mobility or health may be special category personal data. If retaining this information is genuinely necessary for your project, we will explain why it is needed and obtain explicit consent where required, unless another lawful condition applies.

5. How we collect information

We collect information:

• Directly from you.
• Through website forms and approved customer portals.
• During telephone calls, messages, surveys and appointments.
• From another person acting with your authority.
• From enquiry or review platforms where you have chosen to contact AGUK.
• Automatically through necessary website technology and, where you consent, analytics or advertising technology.

If you provide information about another person, you must have authority to do so and should ensure that they understand how their information will be used.

6. Why we use your information

We may use your information to:

• Review and respond to your enquiry.
• Assess whether the location and project fit AGUK’s services.
• Arrange a survey or consultation.
• Prepare and discuss a quotation.
• Take steps requested by you before entering into a contract.
• Manage an accepted project and communicate with you about it.
• Process payments and maintain accounting records.
• Provide warranty or aftercare support.
• Protect the website and prevent fraud, spam or misuse.
• Maintain appropriate business, insurance and legal records.
• Establish, exercise or defend legal claims.
• Improve our services and website.
• Measure website and advertising performance where you have consented.
• Send marketing communications where permitted by law.
• Publish photographs, feedback or testimonials where appropriate permission has been obtained.

7. Our lawful bases

Depending on the activity, we rely on:

Steps before a contract and performance of a contract

To respond to a project request, prepare a quotation and manage an agreed project.

Legal obligation

To comply with tax, accounting, company, regulatory and other legal requirements.

Legitimate interests

To operate and protect our business, manage genuine enquiries, improve customer service, maintain records, prevent misuse and establish or defend legal claims, provided those interests do not override your rights.

Consent

For optional analytics or advertising technologies, certain marketing communications, publication of customer photographs or testimonials and special category information where explicit consent is required.

You may withdraw consent at any time. Withdrawal does not affect processing that was lawful before consent was withdrawn.

8. Service communications and marketing

Messages concerning your enquiry, appointment, quotation, payment, project or warranty are service communications and do not require marketing consent.

We will send electronic marketing only where permitted by law. You can unsubscribe or object to marketing at any time by using the option provided in the message or contacting us.

9. Cookies and similar technologies

We use necessary technologies to operate the website and remember your privacy choices.

Analytics, campaign-attribution and advertising technologies remain disabled unless you provide the relevant consent. More information is available in our Cookie Policy, and you can change your choices through the Cookie Settings link in the website footer.

10. Who may receive your information

Where necessary, information may be shared with:

• Website hosting, security and maintenance providers.
• Business email and communication providers.
• Customer, job-management and document systems.
• Accounting, invoicing and authorised payment providers.
• Approved tradespeople, subcontractors and suppliers involved in delivering your project.
• Professional advisers, insurers, accountants and legal representatives.
• Regulators, law-enforcement bodies, courts or public authorities where disclosure is required or permitted by law.
• Analytics or advertising providers where you have given the relevant consent.
• A purchaser or adviser involved in a legitimate sale, restructuring or transfer of the business, subject to appropriate confidentiality and legal safeguards.

Suppliers and developers who process personal information for AGUK must act under appropriate instructions, confidentiality and data-protection obligations.

AGUK does not sell customer or website-enquiry information.

11. Business productivity and AI-assisted tools

AGUK may use approved business productivity or AI-assisted tools to help organise, summarise or draft administrative material.

Where such tools are used, we minimise or remove direct identifiers where reasonably possible, restrict access and apply human review. We do not use these tools to make solely automated decisions that have legal or similarly significant effects on customers.

12. International transfers

Some service providers may process information outside the United Kingdom.

Where personal information is transferred internationally, AGUK will use a lawful transfer mechanism, such as UK adequacy regulations, the UK International Data Transfer Agreement or an approved UK addendum, together with appropriate contractual and security safeguards.

13. How long we retain information

We retain information only for as long as reasonably necessary:

• Enquiries and quotations that do not proceed: normally up to 12 months after the last meaningful contact.
• Project, contract, warranty and related correspondence: normally up to six years after project completion or the last relevant transaction.
• Accounting and tax records: normally six years after the end of the relevant financial year, or longer where legally required.
• Website security and spam-prevention records: normally up to 12 months, unless required for an active investigation.
• Marketing preferences and suppression records: for as long as needed to demonstrate consent or ensure that an opt-out continues to be respected.
• Photographs and testimonials: while the agreed permission remains valid or until the material is no longer required, subject to any lawful publication already made.
• Cookie and consent information: for the periods stated in the Cookie Policy.

Information may be retained for longer where reasonably required by law, insurance, a dispute or a legal claim.

14. Security

AGUK applies appropriate organisational and technical measures designed to protect personal information against unauthorised access, alteration, loss, disclosure or misuse.

Access is limited to people who reasonably require it for their role. No internet or storage system is completely secure, but suspected personal-data breaches will be investigated and reported where the law requires.

15. Automated decision-making

AGUK does not make solely automated decisions about customers that produce legal or similarly significant effects.

16. Your rights

Depending on the circumstances, you may have the right to:

• Request access to your personal information.
• Ask us to correct inaccurate or incomplete information.
• Request deletion of information.
• Request restriction of processing.
• Object to processing based on legitimate interests or direct marketing.
• Request transfer of information in a portable format.
• Withdraw consent where processing relies on consent.
• Complain about how your information has been handled.

These rights are subject to legal conditions and exemptions.

To exercise a right, contact info@agukbathrooms.co.uk. We may need to verify your identity before completing the request.

17. Complaints

Please contact AGUK first so that we have an opportunity to address your concern.

You may also complain to the Information Commissioner’s Office:

Website: ico.org.uk
Telephone: 0303 123 1113

18. Changes to this policy

We may update this Privacy Policy when our website, suppliers, services or legal obligations change.

The current version will be published on this page with its latest update date.